Go Visit Inishowen has launched a new series of professionally produced promotional videos designed to showcase the unique tourism offering of the Inishowen Peninsula to visitors at home and overseas.

The new video collection features five individual productions focusing on key experiences – Heritage, Hillwalking, Beaches, and Arts & Crafts – alongside a longer general promotional video. Over the next few weeks, the videos will be posted on social media, with the first video focusing on Heritage already posted (watch here).

The project was funded through the Donegal County Council Development Fund Initiative 2026, supporting Go Visit Inishowen’s ongoing efforts to raise the profile of the peninsula along Ireland’s Wild Atlantic Way.

Over the past year, the rejuvenated Go Visit Inishowen team, working with Donegal County Council, Fáilte Ireland, and Inishowen Development Partnership (IDP), has significantly increased its promotional activity. This work has included a new-format visitor guide, printed walking and trail guides, a refreshed website, and increased trade show attendance.

The new videos represent the next stage in this work, providing a dynamic way to showcase the character, landscape, and experiences of Inishowen.

Speaking about the project, Niall McCaughan, Manager of Go Visit Inishowen, noted that strong visual content is the best way to capture the spirit of the region and inspire visitors to explore and stay longer. He expressed gratitude for the funding support, Brendan McCallion of Reelality Productions for producing the videos, and the local featured attractions.

The short-form videos (30–90 seconds) will be integrated across digital platforms, new digital trail guides, social media channels, and used at tourism trade shows. The overarching goal is to encourage visitors to explore beyond the best-known attractions and discover the full wealth of local heritage, outdoor activities, coastline, creative industries, and tourism businesses.

“Inishowen, Where Ireland Begins and Adventures Never End”.