The Programme Manager, Lisa Mc Laughlin Strassman, is responsible for carrying out a strategic role in planning and development. This involves liaising with local businesses and the tourism trade, the public and public agencies of the tourism industry.

Originally from Malin, Lisa has lived and worked in different parts of the world spending the last twenty two years based out of Los Angeles, California. Her background is in Film Production,Theatre, Events & Award shows. She was the founder and director of the Los Angeles Irish Film Festival which showcased Irish Films & Filmmakers to an L.A audience. Working closely with Screen Ireland she promoted Ireland as a filmmaking destination and brought a U.S Production to Ireland in 2018. She returned from the USA in early 2023 and is very excited to lead the team at Go Visit Inishowen in promoting her native home of Inishowen.